Human intelligence has never taken a rest since its evolution in upgrading its life and the amenities. Technology with its relevant researches goes throughout. The time would come one day when man will be learning only the upgrading tools. Now marketing strategies also initiates frequent updates. The whole conglomeration of social media too eagerly waits to see the upcoming trends. Let us enumerate few such marketing trends of social media which will dominate 2018.
Videos really dominates the internet traffic system taking up almost 70% of the total web traffic and has enough reason to go still higher. To facilitate this attitude there has to be some new features added or updated to satisfy the web users. Facebook has already launched 360-video, Lifestage and Live video to meet up the demand. Instagram Stories and 60-Second Videos are the efforts of Instagram to facilitate enormous usage. Now the social media are providing the users with the facility of save the videos and watch or download when the internet connection offers high speed. Companies would seek to take refuge in the opening 10 seconds of their video ads. Animated videos are the call of the day as earlier version is really panting hard to compete with the latest trends. Live streaming should be encouraged more than ever.
Without proper CRM or Customer Relation Management a modern business enterprise cannot proceed and prosper. In this respect social media really help out the modern entrepreneurs to a large extent. Customers can be connected for feedbacks and reports through Chatbots. Instant Messaging applications have been launched by the social media platforms. In this connection Chatbots which can serve all around 24*7 provides data more efficiently than human ability.
As the users of smartphones are growing faster social site needs to cater more efficiently as users are shifting from the desktop to smartphone while connecting to any social media. Desktop traffic has been overtaken by the mobiles. Call-to-action has come up for more conversations. Google appreciates Accelerated Mobile Pages, which lowers bounce rates, to impress marketers and bloggers.
For the business, paid content are better on the social media, as sponsored ads both in case of engagements and conversations are helpful. But excessive competition among several businesses jeopardize the purpose of many social media user. Hence the algorithm would be rejuvenated by Twitter or Facebook. From now on the user can concentrate only on their relevant ads and posts. BIB marketer should be jumping to BIC marketers to reach the appropriate user.
It has been observed that Facebook has taken up the bulk chunk in the social media arena followed by YouTube and Instagram. Now user of social media will be also give attentions to Snap chat, Medium, Vine, Whisper, Cyber Dust and some more. Last but not the least as evident influences would be more aggressive on the marketing front.
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